Sunday, October 3, 2010

Star Power

I am writing this post during the weekend when Endhiran has been released and Tamil Nadu and pockets across the country and around the world seem to be gripped in Endhiran Mania. I haven't seen it yet, but I do have tickets for the show 4 days from now. This Endhiran mania is not particularly new to people like me. We are aware of Rajni's mass appeal and the excitement his movie releases create. Only this time, it is even larger in scale. I am not particularly a hard core fan of Rajni and infact I like Rajni better for his anti-hero roles in his earlier movies, but I would still like to say that this movie release is a perfect illustration of "Star Power" and what a "Mass Hero" means. If you look at this man, you will never believe he is a movie star, much less a superstar. He is very humble, looks very ordinary and doesn’t hide his age, does not kick up controversies to promote movies nor does he show up in 20 TV channels to market his movie and yet his movie release creates so much anticipation, excitement and mass hysteria across all sections of society across all age groups. If this is not star power, what is? I think this is not something that you work at and achieve. It is a gift and I am sure Rajni would be the first to admit it. I would also say that Rajni is the only star in India who could have made this movie a success given the costs involved. Hype driven Bollywood should well take note of this phenomenon!